Direct Response Video Editor
I edit VSLs, talking head ads, and AI-generated short-form for DTC brands and creators who refuse to blend in. From raw footage to revenue.
Hover any video to preview, click to watch the full edit.
High-volume ad creative for Olie and Kovi. Real footage fused with AI avatars and AI-generated b-roll, built for Meta and TikTok performance.
Short-form reels and live cuts built to stop the scroll. Including work for Scalper Academy, a 7-figure trading education brand.
I edit videos that sell. Long-form VSLs, talking head ads, and AI-generated short-form for DTC brands and coaching businesses. Over 10 years editing, with 5 of them building specialty in Direct Response: pacing, hooks, retention curves, and the kind of cuts that turn views into conversions.
I came up through marketing, which means I read scripts the way a copywriter does and shape the edit around the persuasion arc, not just the timeline. Currently editing for clients in the US and Brazil.
Every project goes through a meticulous editing process. This is what it looks like from the inside.
Open to long-term collaborations with brands building serious content. Tell me what you're working on.
Or reach me at guilherme.fdosantos7@gmail.com